Workshops Sponsored in Partnership
by WERC and other Community Supporters
Listed below is a workshop and training program, Build Your Marketing Toolkit, offered in July. Thank you to our sponsors:
Part 1: Build Your Marketing Toolkit: A framework for small businesses and organizations.
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
- What marketing really is (and isn't).
- How marketing has changed in ways that benefit small businesses.
- The importance of setting marketing goals and objectives.
- The 4 Pillars of Marketing Success - a framework showing how different marketing activities fit together.
- It's ok to start small, to start where you already are.
Together we learned how to build a foundation of marketing knowledge to help our business or organization grow.
Part 2: Campaigns That Drive Action: Offers & Promotions.
Increase & reward loyalty while driving new customers to your door
At the heart of small business marketing are the campaigns that drive action - collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign category is Offers and Promotions.
These could be a simple coupon or a Facebook campaign. This session showed us what we need to know about successful deals, and how to use them in our marketing.
- Three things you need to get with your deal
- The different types of deal you might run
- 5 steps to a great offer
- Start building your own offer and understand the 5 Don'ts of Deals
Thank you to those who attended and made a $20 donation to the Capital District Women's Employment & Resource Center (WERC) of Albany and Troy, NY.